Integrated brand marketing plan for the Stop Gender Based Violence Center (SGBVC)
 

Integrated brand marketing plan

Figure out what’s working- And what’s Not. Before developing your new integrated brand marketing plan, it’s always a good idea to take a look back at what’s worked, or not worked, for your organisation in the past. Take some time to review your past marketing activities and campaigns, whether or not they were guided by a formal plan.

Pick the best goal for your organization. The non-profit teams that focus on one primary goal at a time see the most success.

Smart objectives: the best way to achieve amazing results. Non-profits who refine their marketing plan objectives are able to accomplish their goals to a greater degree. 

Stay relevant. Before designing or launching a marketing plan, always ask yourself whether there are any current trends or news items you should incorporate into your strategy.

Find the right people to support you.

Craft a compelling message. This is the hardest part of any marketing campaign, getting your audience to pay attention long enough to take your desired action.

Choose the best platform to share your message. Non-profits tend to dive into platforms headfirst- let’s get on Instagram, let’s start tweeting. However, each marketing platform has a different strength and if you choose a blanket approach for every platform, your message may end up falling flat.